we can stop
using plastic

Join the challenge
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Refill your day

Refill your bottle or thermos instead of buying plastic bottles. Give up single-use plastic and find out how it will benefit you and your wallet!

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Bring your bag

Give up plastic bags and plastic packaging, instead use cotton bags. Choose loose vegetables in the supermarkets rather than pre-packed ones!

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Pack your lunch

Prepare your own food at home and use reusable products to carry them around. You will not only build a more sustainable lifestyle but also save money!

Meet the EIA

Our partner against plastic pollution

The Environmental Investigation Agency (EIA) is a NGO combatting environmental crime and abuse. It has been operating internationally since its foundation in 1984. It imagines a future where humanity respects, protects and celebrates the natural world for the benefit of all.
With this collaboration EIA is reaching out to young people and inviting them to take the initiative to protect their future.

Visit EIA

Our video series

Save money and the planet

Are you wondering how to save the planet and money at the same time? In this creative series, 21 Days to Change shows you how to live a life without plastic. Visit our channel to find out more!.

Find out more

Statistics on plastic pollution

Have you ever thought about how much plastic is wasted every year? It pollutes beaches, ruins landscapes and kills animals. Here are some ‘not so fun facts’ about plastic pollution which will make you want to take the first step towards a plastic-free lifestyle

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8 million

tonnes of plastics enter the world's oceans from land every year - EIA
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items of marine plastic pollution have been found per mile of beach in the UK -SAS
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448 million

tons of plastic are produced annually - National Geographic
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marine mammals and turtles are killed by marine plastic pollution annually -SAS


Latest news and stories

Welcome To The Final Week Of Challenges!

Hey Challengers! Thank you for completing the second week of challenges! As 21 Days To Change Team, we would like to thank and congratulate you for your participation. Welcome to the final week of challenges. […]

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Who’s ready for week two?

Hey Challengers! Thank you for participating in 1st week of our challenges! As 21 Days To Change Team, we would like to thank and congratulate you for your participation. Welcome to Week 2 of our […]

Read more
The First Challenge Is Around The Corner!

Hello Everyone, It’s finally time! The first week of challenges is here! Drumrolls, please!!!!! This week, we are inviting you to join our Refill Your Day challenge. The world we are living in today has […]

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We are Concept 4 Digital!

A start-up against plastic

We are Concept 4 Digital, the team behind the 21DaysToChange campaign. We are a digital agency based in London and founded by five University of Westminster students. We have created this campaign to encourage everyone to live an eco-friendly lifestyle and stop using disposable plastic.

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Domenico Mansi
Project Manager

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Can Cömertoğlu
Marketing and Event

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Margarita Vebeliunaite
Design and Visuals

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Jenny Qin
Design and Social Media

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Deon Ogbuokiri
Website Development


Send us a message!